What better way to get noticed at London Fashion Week than to arrive on the limited edition “Barclays Braganza Bike”.....which is exactly what Jean Pierre Braganza did! To get things kicked off for LFW, Trace Publicity fused with Barclays Bank and the Transport For London team to create 4 limited bikes which had been given the Braganza treatment. The Canadian designer gave London “a little teaser” of his Spring Summer 11 collection ‘Incendenti’, by designing a fabulous print featuring flashes of flesh-coloured, rust-infused digital print, featuring darkly romantic roses, sinister-looking crows and hungry flames, all to be skinned on to the 4 special bikes. 
The office was ridiculously over excited when the bikes arrived and the PR that we have received over them is amazing and Jean Pierre was thrilled at the opportunity to become involved in such a good cause. I spoke to Kulveer Ranger at Jean Pierre's Show on Friday and he seemed keen to expand on this idea and maybe take on a few other different designers, but assured me that London would never be a sea of multi coloured bikes and that the Braganza Bike would always stay unique and special, go Trace!
Above: Jean Pierre Braganza meeting Kulveer Ranger
Redesigning the Barclays bikes into something that would be a bit more attractive and fashionable to ride would probably encourage more (maybe more vain) people to sign up for the scheme.
ReplyDeleteLimited edition ones are a great idea. I think Barclays should look into making the designs on the bikes more relevant to the vibes of London. I can imagine a lot more of the cool London crowd being encouraged to use them if this was the case.