Our city is becoming the land of disposable everything. Everything is here today and gone tomorrow; after all we all want is the newest, shiniest, next best thing! The answer to London's crisis...."Pop-Up". Over the last 2 years pop up bars, shops, restaurants, boutiques, gyms, cafes (you name it) have hit London like a wild craze, and throughout my year in industry there wasn't a day when something didn't "pop-up" or down, on Regent Street.
My latest find the Udderbelly pop-up bar and venue, which usually resides in Edinburgh for the Fringe but began to ventures down south in 2009 to have a bit of fun in London! "Pop-up" could be described as almost a type of guerilla advertising, an unconventional system of promotion that relies more on energy and imagination than a big marketing budget! The rough principle of a "pop-up" is to close before us Londoners have a chance to tire and find 'cooler' pastures to reside in. "Pop-up" is very InTrend right now, and at some of these bars and boutiques you find some amazing designers exhibiting their work for free as they know people will be intrigued, inquisitive, and give their time and attention.
With the help of Gamlets 'udderly cracking' aps we managed to capture our outing in a more quirky "pop-up" manner!
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