I have been researching packaging design for my dissertation, what makes the consumer stop and look at the product, absorb it and take it in, what little details makes the consumer make THE decision at point of purchase?
People always say “Don’t judge a book by it’s cover.” I definitely do this, but to be honest in a world where there are thousands of competitors for every single product, I don’y have the time or the money to try all these various products, so I admit, I do “judge a product by its cover!”
I am looking into how packaging design has changed from a means of transporting and protecting goods to advertising and selling them. Surveys have shown that many consumers see the product for the first time on the shelf and therefore the package design is the most important advert for the product and therefore the brand.
Products needs to stand out from their competitors, and throughout history although designs have changed and transformed with trends, they have done this in much the same way, using simplicity, unusual shapes and forms, colours relative to the product and consumer, type and creativity.
While many products use one or more of these aspects of these, many just use one, and with that one they make such a strong impact that it holds it own. The problem is in order to design the best possible packaging, one needs to know which ONE to use. This can be found through research, and research is key for packaging design success.
Here are a few that caught my attention and have been a success within the consumer market.
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