Monday, 11 October 2010

Typography Of The World


A week or two ago, London-based graphic designer Ben Terrett, of Noisy Decent Graphics, asked his readers this question:
“What typographic advice would you give a third year design student?”
I feel that the type within my work I have produced so far is always weak. I don’t spend enough time analysing what looks good what sounds good and what fits correctly with the piece of work I am producing. I found a few typography tips, to keep look back over when I am working on my briefs.
“Don’t underestimate its importance. The best ideas, the most beautiful imagery, the most harmonious colour combinations will be blighted by inferior typography. So work at it, study it.” - RICHARD WESTON of
ACE JET 170
“As always, make sure you play with silly ideas on paper too, they get the creative juice flowing.”— FERNANDO LINS
I feel that the importance to put pen to paper is not stressed enough and many graphic designers have all these fabulous ideas up in their head but never put them down on paper, therefore don’t fully unveil what these ideas could potentially evolve in to.

I found this screen shot from the title sequence of “Catch Me If You Can”. The way the type is used in this works perfectly with the film, and is incorporated perfectly into the opening credits.
I then went on to discover that Flickr had hundreds of inspiring ‘Typography’ groups for young designers to feast their eyes on. Amassed the groups contain over 50,000 images! I found one group called “Typography of the World”, which caught my attention. Some of the shots are really stunning and make you realise how important type is throughout the world. Not only does it convey an obvious message but it stands for something alone and can convey a brand, an emotion or a feeling, from the shapes and silhouettes it forms.

1 comment:

  1. I also haven't learnt to appreciate all aspects of typography and similarly to you, when it comes to applying this to projects I do not spend enough time looking into it. In response to Fernando Lins comment, I think it's so important to write/draw anything that pops into your head, no matter how silly as it may come back to inspire you one day. Really love the "catch me if you can" screen shot, things like this really motivate me to further my understanding of typography. x

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