Has anyone seen the new M&S packaging design for their ‘Food To To’ range.....Crap! It’s taken an apparent ‘fresh approach’ on the old designs. I think it looks infantile and unsophisticated! Marks and Spencers is a highly sought after brand which is considered to be consistent and dependable. Although looking at them now I don't feel that the old "Food To Go' designs were revolutionary they were definitely 'simple yet effective', maybe this was due to the brand itself?? The original matt cardboard sandwich box, gave off that organic rustic feel, where, as a VERY intelligent bessie of mine says....."who wants a cartoon shrimp looking at you as you eat your prawn pasta!"
However M&S have gone to great strides to improve their green credentials as recent surveys have shown that less M&S food packaging can be recycled than any of its main supermarket rivals. They say that their aim is to ensure that all packaging can be easily recycled or composted by 2012.
I am all in favour of maximising the amount of packaging which is recyclable and becoming a greener person and greener country, but when one of the top brands in the country starts characterising their ceaser salads one must realise they have gone a bit wrong!
Generally the sporadic change of packaging design is good: it keeps the brand fresh, up to date and current. However, M&S, as a brand, to me symbolise sustainability, reliability and good quality healthy food. The packaging needs to keep this image of distinction.....Bring back the old design!
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