Sunday 19 September 2010

‘Incendenti' Kicks off LFW

I’ve headed back to Trace for 2 weeks, where I did my final placement this year, to help out for London Fashion Week. My friend Rachel, who was with me, described feeling like she was in ‘The Devils Wear Prada’ as I sat in bed at 2am the night before the show revising and scheduling new guest-lists, show times and interviews manically trying to get it all one in time. We Kicked off the first day of LFW with Jean-Pierre Braganza’s Summer 2011 collection ‘Incendenti’. It was a hectic day of running about in very high heels, but it was very exciting to be part of the hype and experience organising another fashion show. Braganza arrived at Victoria House on his limited edition pink ‘Braganza Bike’ (see below!) and posed for the photographers with top model Jade Parfitt before she hit the runway.

















With MIA, Sleighbells. and How To Destroy Angels pumping through the basement the models took to the catwalk debuting Braganza’s soft yet sophisticated SS/11 collection. Comprising of a soft pastel palette with occasional hints of deep turquoise and pink, Braganza added an elegant flowing take on to his contrasting trademark structured look.

After the show we spent the afternoon sending our press releases and photographs to all the magazines and .com’s before hitting the after party at Alto club off Carnaby Street, where we danced till the early hours to Adam Ant and Jodie Harsh.....


All together frenetic, feverish and frenzied, but fantastically fabulous!




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